conference Route to Market
were searched new routes to market
are summarized as follows:
Several companies choose to rebuild the network of special associates and guidance of selected share of these actions
with consulting for
immediate upgrading of infrastructure,
organization and service levels.
Other companies choose directly approach of
the final points of sale with
their own sales department where
sellers visiting the points
and manage customers. At the same time, they have entered into a
partnership or 3rd Party
Logistics company for the
transportation and distribution to points nationwide or by their
special partners who carry only the distribution maintaining
repositories in storage areas or utilizing
cross docking techniques.
Many companies choose mixed supply
systems as indicatively, direct approach
of organized retail and service of small retail
partners through special or select another supply
system according to the geographical
area or specific codicology developing synergies.
The small retail constitutes
a strategic pillar of growth for
businesses mainly due to fluidity
and almost zero credited
Many companies are looking for an outlet for their
products in the international market, watching the daily reduction in the size
of the domestic market.
Other businesses dare to enter their products into
new channels. It has been suggested the example of pharmacy become a healthcare
by adding several new product categories
Enterprises productive activity outside of Athens
need to explore the prospect of synergies for the joint distribution to
endpoints to reduce the operating costs still increased due to the distances
from the major urban centers.
majority of businesses are adopting modern technological applications that
support the efficient organization and development of networks.
recognized by the delegates of the growing role of e-commerce and the need of
business to operate over the internet.
The conference also
highlighted the need to educate all the links in the chain of service
regardless of market type (direct, with synergies, etc.) reached the final
point of sale
The event raised under the auspices of:
Sales Institute Association (RPF) SYNDDE & L (Association of International Freight
Forwarding and Logistics), PEED (National Association of Freight Forwarders) AGMPM
(Federation of Industries Production Packaging Material) and ITS HELLAS
(Intelligent Transport Systems). Gold Sponsors were: JUNGHEINRICH HELLAS,
RETAIL @ LINK, TELENAVIS, MANTIS HELLAS, METRON LOGISTICS, MINI MARKET & exhibition
stands and sponsors: GS1 ASSOCIATION GREECE, INTERKLARK and MOBILE TECHNOLOGY. Sponsors:
PROFIT, Boussias communications, Netweek, Plant Management, Supply Chain &
Logistics Magazine, Logistics & Management, Metafores Press.